Oh… Lisa and Vani.
How profound of you. How cradle the kittens.
The conspiracy theorist in me reckons that Kraft rolled some change into each of your bank accounts—all in an effort to twirl up their cheesy heavenliness as some sort of damsel. To be rescued by the corporation that boxed up this princess all decked out in yellow 5 and yellow 6. A ploy that eats up the breadcrumbs of a murder scene and bakes another pie altogether.
However, the common sense in me drowns me in giggles as I sit here reading your cry for help and eventually wander over to “100 Days of Real Food,” where you scoreboard yourself as a family blogger with two kids and zilch, nada, nothing in the processed foods column.
“Kraft has “already formulated a safer version and we deserve the same in the U.S.” says Leake, who writes the blog 100 Days of Real Food. “These additives provide no value to the foods, but they do pose risks.””
You use the noun ‘food’ so freely—and you tack on adjectives such as ‘real’ so poetically. I could only imagine what you and your family were consuming prior to the realization of these said real foods. Were you under the table gnawing on nylabones? Maybe a step up—crude protein biscuits? Maybe a step down—sodium tripolyphosphate?
And just for shits and giggles, so that we can be on the same page—, am I right to assume that, minus the yellows, every ingredient batched up by Kraft is Lisa and Vani approved? All of these ingredients:
Enriched Macaroni Product (, WHEAT FLOUR, NIACIN, FERROUS SULFATE [IRON], THIAMIN HYDROCHLORIDE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], FOLIC ACID) , Cheese Sauce Mix (, WHEY, MILKFAT, MILK PROTEIN CONCENTRATE, SALT, SODIUM TRIPOLYPHOSPHATE, CONTAINS 2% OR LESS OF: , CITRIC ACID, LACTIC ACID, SODIUM PHOSPHATE, CALCIUM PHOSPHATE, MILK, YELLOW 5, YELLOW 6, ENZYMES, CHEESE CULTURE
“But Kraft is an iconic American brand,” she says. And in their effort to draw attention to the issue, “we wanted to make sure we targeted (a company) that could set an example of providing safer foods, eliminating ingredients that are bad for health reasons, and get away from this double standard.”